$249 small-business website & app planning

Get a builder-ready scope before you compare website or app proposals.

For a one-time $249 USD, SHG helps a nontechnical business owner define the first version: the must-have pages or features, the main customer path, the open decisions, and what can wait. You get one written plan that SHG, your team, or another builder can respond to.

Start Your Website or App Plan See What’s Included

For one eligible U.S. business and one idea. Required state review and current availability apply. Planning only—not finished or production-ready design, development, hosting, launch, marketing, app-store, or provider work. This only starts a general inquiry. It does not hire SHG, accept terms, save a place, or allow payment. SHG serves one Blueprint client at a time and will accept no more than two paid Blueprint clients during the first 30 days.

Compare proposals from the same scope

Make website and app quotes easier to compare.

Turn your website or app idea into a clear plan. Then ask each builder to respond to the same first-version goal, must-haves, customer path, assumptions, and open questions. That makes important differences easier to see before you compare the totals.

Start with one first-version scope

Give each builder the same must-haves and the same list of ideas that can wait, so proposals are answering the same basic request.

Surface what each proposal assumes

Ask what is included, excluded, owned by you, dependent on a third party, or expected to cost more after launch.

Compare differences—not just totals

SHG does not certify or rank builders. The plan helps you ask consistent questions and make your own informed choice.

Keep a decision trail

Record unresolved choices before work begins so a low initial total does not hide missing scope or unclear responsibility.

Use the free app-development quote checklist

Why plan first

Spend less time guessing. Know what comes next.

Choose the must-haves

Decide which pages, forms, screens, and features matter first. Save the rest for later.

See how customers will use it

Lay out the main steps a customer will take, such as asking for a quote, booking a time, or completing a task.

Find the big questions early

Spot choices about devices, accounts, payments, data, and outside tools before they turn into expensive changes.

Get a plan you can use

Use the final plan with SHG, your own team, or another builder. You do not have to hire SHG for the build.

What you get

A short, useful plan—not a stack of tech jargon.

SHG aims to deliver within five business days after your intake, written agreement, payment, and planning call are complete. This service does not include finished design files, working code, hosting, app-store setup, or the finished website or app.

  1. 01A planning call of up to 45 minutes.
  2. 02A two-to-four-page plan with the goal, first version, main choices, risks, and next steps.
  3. 03One simple path showing the main steps your customer will take.
  4. 04A basic sketch or page flow when it makes the idea easier to see.
  5. 05A follow-up call of up to 30 minutes.
  6. 06One written round of questions or corrections sent within seven days.

How it works

Four simple steps.

1

Tell us the idea

Say whether you need a website or app and what you want it to help your business do.

2

We check the fit

If it fits, SHG sends a written project summary and the full terms for you to save and review.

3

Both sides agree before payment

Only after both sides agree will SHG send a one-time, Stripe-hosted payment link.

4

We make the plan together

We hold the planning call, prepare the plan, and complete the follow-up and question round.

Qualified $249 later-build credit

$249

The credit starts at $249 only after every rule in this section is met.

If SHG later accepts the build, your Blueprint fee may count.

The credit is earned only after the final Blueprint is accepted. The seven-day correction window must end with no request, or SHG must finish every timely, in-scope correction. The $249 payment must remain fully paid and undisputed. SHG will then send the same legal business a written credit notice.

  • Same business and idea: The credit is only for the same legal business and the same website or app concept.
  • Separate build decision: SHG must separately accept the later build. A build, schedule, price, or capacity is not guaranteed.
  • Agreement and deposit: A separate build agreement and its required deposit must be completed by the applicable deadline.
  • Where it applies: The credit starts at $249 and may be used once on the final eligible SHG service invoice or an approved closeout invoice. It can never be used for the deposit.
  • Minimum build: The build must include at least $249 in eligible SHG service fees before the credit. The final or closeout invoice receiving the credit must be at least the credit amount still available.
  • Timing: The ordinary deadline is 180 days after the credit is earned. A late SHG notice, timely SHG decision delay, or qualifying reinstatement may create a later deadline.
  • Limits: The credit has no cash value, cannot be transferred or stacked, and does not cover taxes or third-party or pass-through costs.
  • Payment issues: A refund, reversal, chargeback, or dispute may reduce, void, or suspend the credit.

The exact v3 engagement terms control.

Who this is for

Best for one business with one clear idea.

Good fit

  • A U.S. business with its main business and billing address in one of the 50 states or Washington, D.C.
  • One website or app idea.
  • One main customer problem to solve.
  • Information that is safe to share.
  • An owner who wants a plan before paying for a full build.

Not a fit

  • A personal or consumer project, non-U.S. business, territory or tribal-jurisdiction project, or onsite work.
  • A finished website or app needed right away.
  • More than one business or idea.
  • Passwords, customer lists, private code, live-system access, or sensitive information.
  • Professional certification or a guaranteed business result.

For U.S., state, or D.C.-organized businesses and U.S. sole proprietors whose main business and billing addresses are in the 50 states or D.C. Business use only. U.S. territories, tribal-jurisdiction transactions, non-U.S. businesses, foreign payment methods or currencies, onsite work, and consumer purchases are not eligible.

Simple and low pressure

See the scope before you pay. Keep your options open.

Common questions

Questions you may have.

What does the website or app plan include?

A planning service for one idea. You are not buying the finished website, app, design files, code, hosting, or app-store setup.

How much does website and app planning cost?

The eligible pilot is a one-time $249 USD planning service. No payment is collected on this Website.

How fast will I get the plan?

SHG aims to deliver within five business days after your intake, written acceptance, payment, and planning call are complete.

Can another builder use the plan?

Yes. After full payment, you may use the final plan with your team or another builder, as allowed by the written terms.

Is the $249 build credit guaranteed?

No. You earn it only after all delivery, correction, payment, and dispute rules are met. It applies only if SHG later accepts a separate build for the same business and idea.

What should I include in my inquiry?

Tell us whether you need a website or app, the main result you want, and your general timing. Do not send passwords, customer data, private code, live-system access, or sensitive records.

Ready to stop guessing?

Tell us what you want your website or app to help your business do.

Start with a short inquiry. If your business, state, idea, and timing fit, SHG will send the written scope and terms before payment.

Start Your Website or App Plan This is only an inquiry. It does not create an agreement, guarantee a place, or collect payment.